Dennis DeCock, Vice President, Sales and Marketing Management Services
Denny works with CS4Ed in the areas of sales and marketing management services. He has managed large and small company independent and company–employed sales representatives, and has managed sales activities in numerous channels including direct sales, distributor/wholesaler/jobber sales, school supply, trade and international sales. He has also managed the marketing activities of these companies including the functional areas of advertising, public relations, direct and email marketing, trade shows and market research.

With more than 25 years experience in the educational publishing arena, he has worked at a number of organizations including Heinemann–Raintree, a division of Capstone Publishers (formerly associated with Harcourt Education and Pearson Education), Rand McNally Educational Publishing, Accenture and his own consulting business. He has worked with clients to develop sales and marketing strategies, complete market studies, set up master distributor programs, establish direct rep sales forces, revamp discount structures and policies, and develop marketing plans for business units as well as targeted promotional programs.