Alison Norris
Alison is CS4Ed's marketing and business development expert. She has more than 20 years experience in sales, marketing, management, and business development in both K-12 and higher education. She works closely with CS4Ed clients to develop their overall marketing and sales plan as well as the specifics to execute the plan successfully. Alison specializes in Go-To-Market strategic planning and execution and has worked with several high tech firms to overcome and understand market challenges and establish market leadership. Her expertise includes brand identity, value proposition development, program design, budget forecasting/ROI analysis and defining overall sales, marketing, and channel strategies.